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Preview – Research Insights @ CMC

Posted on: Sunday 03 July 2016 1:07pm

The CMC prides itself on making space for 9 distinct research insight sessions, from a variety of research providers – the academic community, commercial research companies and major institutions.

Research 2013 2This year Sheffield University, Platypus, Family Kids and Youth, the BBC and Ofcom are amongst the bodies offering 30 minutes of research insight and analysis.

The CMC schedule is designed so that every research session is repeated on Thursday.

All the research session can be conveniently found in Showroom Cinema 1.   Here’s the full list:

1. Continuity and Change: The Impact of Online on Children’s TV Viewing
Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future.
Presented by Emily Keaney, Ofcom

2. The Rise of the VOD Natives: Already at a Screen Near You
The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter.
Presented by Anna Campbell, Digital Media Research

3. Through the Looking Glass
Content is still king but is there a new kid on the block disrupting how and why kids engage with media? Come and learn about the 4 core media needs we discovered that will help you stay relevant in today’s kids’ world.
Presented by Katie French, BBC and Renuka Gupta, Discovery Research

Wednesday 6 July, 11:00 – 12:30  Repeat: Thursday 7 July 2016 14:00 – 15:30

4. Are Digital Tools Making Children More Creative?
Children are no longer just using a pen and paper to be creative. Are the digital tools now at their disposal making them more creative, or less so?
Presented by Maurice Wheeler, Little Big Partnership

Wednesday 6 July 2016 14:00 – 15:00  Repeat: Thursday 7 July, 13:00 – 13:30

5. Do Children Still Like Reading?
Using discussion, ethnography & galvanic skin response to understand differences in parents & children’s response to reading in print and on a screen.
Presented by Dr. Barbie Clarke, Family Kids & Youth and Alison David, Egmont

Wednesday 6 July 2016 14:00 – 15:00 Repeat: Thursday 7 July, 11:00 – 12:30

6. Tuning in to Pre-Schoolers
Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium.
Presented by Claire Milner, iGen Insight

7. Emotional Scheduling – The Role of Families in Kids’ Entertainment
Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment.
Presented by Peter Robinson, Dubit

Wednesday 6 July, 15:30 – 16:30  Repeat: Thursday 7 July, 11:00 – 12:30

8. The C-Word
Rethinking class and its effects on what preschool children and their families do and say in relation to TV and related media at home.
Presented by Fiona Scott, University of Sheffield

9. Here Come the Boys
Are the needs of young boys being neglected in the hunt for the ‘empowered female’?
Presented by Joanne Cliff, Platypus Research

Wednesday 6 July, 17:00 – 18:00  Repeat Thursday 7 July, 09:30 – 10:30

Further companies and organisations are providing research information and insights for other sessions – including Childwise, The LSE, MTMThe Pineapple Lounge and University of the Gold Coast, Queensland.

We are extremely grateful to all the organisations involved, and to our brilliant team of research industry insiders who curate the content.

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