Research 6 & 7
Wednesday 6th July 2016, 3:30pm - 4:30pm BST
Showroom Cinema 1
Two 30 minute research presentations…
6. Tuning in to Pre-Schoolers
Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium.
Presented by Claire Milner, iGen Insight
7. Emotional Scheduling – The Role of Families in Kids’ Entertainment
Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment.
Presented by Peter Robinson, Dubit