Research 1, 2 & 3
Wednesday 6th July 2016, 11:00 - 12:30
Showroom Cinema 1
Sponsored by
Three 30 minute research presentations…
1. Continuity and Change: The Impact of Online on Children’s TV Viewing
Compelling video footage plus a decade of quant research reveal what’s changed in children’s viewing and what this might mean for the future.
Presented by Emily Keaney, Ofcom
Audio + PowerPoint:
Podcast:
2. The Rise of the VOD Natives: Already at a Screen Near You
The generation of children raised on VOD is here. We go beyond the statistics to reveal what the new ways of viewing mean – and why they matter.
Presented by Anna Campbell, Digital Media Research
Audio + PowerPoint:
Podcast:
3. Through the Looking Glass
Content is still king but is there a new kid on the block disrupting how and why kids engage with media? Come and learn about the 4 core media needs we discovered that will help you stay relevant in today’s kids’ world.
Presented by Katie French, BBC and Renuka Gupta, Discovery Research
Audio + PowerPoint:
Podcast:
