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Safeguarding Stars and Audiences

Wednesday 6th July 2016, 15:40 - 16:40

HUBS The Stage

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There has been a growing focus on creating safe spaces online for children to access and engage with appropriate content, however internet safety still remains a prevalent concern especially as an increasing number of under 13s use social media and platforms such as YouTube to both view and create content. Are platforms such as YouTube Kids, Azoomee and PopJam the way forward and what can brands do to better safeguard audiences when accessing content online?

The rise of user generated content (UGC) raises questions over regulation – if anyone can create it how can we regulate it? User Generated Content and vlogging puts power in the hands of kids to create content for kids. However, with kids following in the footsteps of their favourite vlogger s to gain fame, are kid creators exposing themselves to potential exploitation? Companies are increasingly working with vloggers (aged under 18) to create content that endorses their brand. If child vloggers are in a releationship where they are being paid to create content, who’s safegaurding that child?

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