Wednesday 6th July 2016, 12:45 - 13:45
Showroom Cinema 3Read session report
We all know the kids market moves quickly, trends come and go, platforms are adopted and dropped. So how are brands keeping pace with kids’ continuing ability to be one step ahead, and what are they doing to evolve their relevance?
In this session The Pineapple Lounge takes key media brands on a different kind of insight journey and explores their reactions and willingness to change. It combines fresh research, new peer-to-peer techniques, trend analysis, expert consultancy, and working directly with kids and teens, to bring a greater understanding of the big changes coming to our industry. The result will be a one-of-a-kind collaborative experience!