Research 8 & 9 (Repeat)
Thursday 7th July 2016, 9:30am - 10:30am BST
Showroom Cinema 1
Two 30 minute research presentations…
8. The C-Word
Rethinking class and its effects on what preschool children and their families do and say in relation to TV and related media at home.
Presented by Fiona Scott, University of Sheffield
9. Here Come the Boys
Are the needs of young boys being neglected in the hunt for the ‘empowered female’?
Presented by Joanne Cliff, Platypus Research
Social discourse surrounding the roles and status of girls has had a lot of momentum in the last few years. While the shift in the media landscape surrounding young girls has been inspiring and refreshing, are the needs of young boys being neglected in the hunt for the ‘empowered female’? Platypus have taken a 360 degree approach to provide the most impactful, accurate picture to share with you.