Whatever Happened to the Heroes?
Thursday 3rd July 2014, 17:10 - 18:00
Showroom Cinema 3
Box office and toy shop tills still seem to ring to the power of superhero and action star machismo, but in TV animation there’s been a shift away from mutation mayhem, secret-super identities and intergalactic adversaries. Action adventure is being replaced by comedy. Superheroes are being exchanged for new comic-heroes that make kids laugh.
Are today’s 6-9 boy’s audience no longer interested in animated action adventure TV shows? And where are 6-9 girls in all of this?
If there is a trend towards ‘spaghetti-armed comedy’ amongst commissioners, what will it mean for animation producers and toy companies? Why is the market seeing a super-shift, and what can we do to make action adventure exciting again?
Goldstone Perl Research
Turner Broadcasting System EMEA
Disney Channels Europe, Middle East and Africa