Whatever Happened to the Heroes?

Thursday 3rd July 2014, 5:10pm - 6:00pm BST

Showroom Cinema 3

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Box office and toy shop tills still seem to ring to the power of superhero and action star machismo, but in TV animation there’s been a shift away from mutation mayhem, secret-super identities and intergalactic adversaries. Action adventure is being replaced by comedy. Superheroes are being exchanged for new comic-heroes that make kids laugh.

Are today’s 6-9 boy’s audience no longer interested in animated action adventure TV shows? And where are 6-9 girls in all of this?

If there is a trend towards ‘spaghetti-armed comedy’ amongst commissioners, what will it mean for animation producers and toy companies? Why is the market seeing a super-shift, and what can we do to make action adventure exciting again?