Wednesday Workshop: From Screen To Shelf – Ready For Retail?
Wednesday 4th July 2012, 1:00pm - 5:00pm BST
Millennium Gallery – Arundel RoomRead session blog
Participating delegates are invited to submit their IP for consideration as a case study project for the workshop. A diverse selection of projects will be chosen by our panel, made up of industry experts from production, marketing, licensing, consumer product, publishing and retail.
The selected projects will be a vehicle for all delegates to explore;
- the difference between media consumption and the market for products
- how their IP stacks up against the competition at retail
- how to identify and articulate how their IP could translate into product
This workshop will demystify the process of translating children’s media from screen to shelf, increasing the opportunities for investment in the process.