VR: The Creative Challenge

Thursday 6th July 2017, 11:00am - 12:15pm BST

HUBS Common Room

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The growth of VR presents new opportunities for storytellers inspired by playful, imaginative, immersive experiences. There’s excitement about the medium’s potential for emotional engagement, with many industry voices talking up the capacity for ’empathy’ and ‘wow factor’. It’s also a field that is full of unknowns; there are very few established design patterns to rely on, and some health experts have voiced concern about the effects of long-term use.

With that in mind, how do you adapt what you know about storytelling and interactivity to suit the unique context of VR? What design strategies are being employed to make sure children can benefit from the opportunities of this new medium? Four experienced creatives discuss the best examples in this burgeoning space, and share their own challenges working with VR.