Research is a powerful tool. But often considered to be beyond the budgets of many animation studios. However, in an increasingly competitive media environment, research can demonstrate how a new animated show connects with young audiences, the elements of the programme to highlight on launch, and – crucially – prove value with broadcasters.
Nick Fisher, co-founder of Hook Research and a specialist in guiding the development of animated content, interviews broadcasters and studios about their research process and uncovers valuable examples of the insights. He explores the questions behind the research, best practice in the process, how research findings during the development process power up award-winning animations and how all this can be achieved at a reasonable cost.
Produced by Sam Harris, Hook Research
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