The Ethics of VR – Inside a Child’s Virtual World

Wednesday 5th July 2017, 12:45pm - 1:45pm BST

HUBS Common Room

With growing attention on new platforms such as VR, there is increasing pressure on broadcasters, IP owners and digital producers to understand its impact on pre-school and 6- to 12-year-old audiences. This session will explore the challenges and possibilities of Virtual Reality, Augmented Reality and Mixed Reality for children. Leading researchers and content producers discuss how the children’s media industry should approach VR, AR and MR to create the best experiences for their brands and audiences, and how best to address concerns over safety and child development.