Toy Story

Thursday 14th April 2016, 10:15am - 11:15am BST

Club Room

Read session blog

Exploring the increasing importance of story in new products in the toy world.

Find out how ‘story and character’ are becoming an increasing part of the product development and marketing process for toy companies new IPs. Does the existence of YouTube, together with the less regulated digital broadcasters such as Amazon and Netflix, offer toy companies an exciting new opportunity through which they can develop or co-develop new character based product?  Could this mean new business and IP development opportunities being forged between publishing and television, the traditional storytelling parts of the children’s media, and toy companies?