Who Wants to be a Kids’ Millionaire?
Thursday 7th July 2016, 12:45pm - 1:45pm BST
HUBS The StageRead session report
We have seen great International successes with formats in the grown-up and family space. Shows such as ‘Total Wipeout’ and ‘Ninja Warrior’ are the latest in a long line of hits. Research tells us that children are tuning in, but it appears that no one has yet made a successful kid specific version.
If successful global formats do exist, why is no one specifically attacking the kids’ market? With UK production houses looking to find International hits and global networks such as Netflix and Amazon starting to dip their toe into multi-territory shows; will kids’ formats be the next big thing?
With a panel of leading industry players, CMC aims to discuss which shows are starting to emerge in this arena, what the difficulties are around creating and selling; and the strategies required to create a cost effective, easily marketable product for both linear and the ever expanding digital landscape.