The AR Impact
Thursday 7th July 2011, 2:00pm - 3:00pm BST
Showroom Cinema 1
This session will explore augmented reality and technologies like natural feature tracking which enable consumers to bring printed material to life with the aid of a smartphone or webcam. It will also reveal how face-tracking technology is being used in advertising to bring a movie or story-telling experience to the viewer – with real-life demos of how augmented reality will change how kids interact with their PC or smartphone forever.