
Steps to Retail Success
Thursday 5th July 2018, 12:40pm - 1:40pm BST
Showroom Cinema 2
Read session reportMany authors and illustrators are acknowledging their characters have a value that can be exploited in areas outside their current existence. In 2016, the brand licensing industry was estimated to be worth $262.9 billion in retail sales. A panel of industry experts representing a true brand licensing lifecycle, from publisher, licensing agent, licensee to, lastly, the highly influential retailer, will discuss the ingredients needed to make a book a brand and how to drive retail sales. Delegates from publishing, producing and brand development will take away an understanding of brand licensing and retail, and how these sectors are vitally important to maximize brand value for your IP.

Host/Moderator
Sarah Fletcher
Maximum Licensing

Speaker
Libby Grant
We Are Bloom

Speaker
Richard Hollis
Licensing Consultant

Speaker
Gary Panton
Penguin Random House UK

Speaker
Ian Wickham
Licensing Link Europe

Speaker
Patrick Bailey
Fashion UK/Global Licensing

Producer
Sarah Fletcher
Maximum Licensing

Executive Producer
Tessa Moore
Brand Management and Family Entertainment Specialist