Steps to Retail Success
Thursday 5th July 2018, 12:40 - 13:40
Showroom Cinema 2Read session report
Many authors and illustrators are acknowledging their characters have a value that can be exploited in areas outside their current existence. In 2016, the brand licensing industry was estimated to be worth $262.9 billion in retail sales. A panel of industry experts representing a true brand licensing lifecycle, from publisher, licensing agent, licensee to, lastly, the highly influential retailer, will discuss the ingredients needed to make a book a brand and how to drive retail sales. Delegates from publishing, producing and brand development will take away an understanding of brand licensing and retail, and how these sectors are vitally important to maximize brand value for your IP.
We Are Bloom
Penguin Random House UK
Licensing Link Europe
Fashion UK/Global Licensing
Brand Management and Family Entertainment Specialist
CMC Update 26 November 2019 - Kidscreen, Your CMC, Manimation Content, BAAs and more...
CMC Update 6 November 2019 - Manimation Next Week, Kidscreen And More Brexit Content Available
CMC Update 31 October 2019 - Manimation Meeting Booking Launched, Brexit Readiness Info, and More.