Steps to Retail Success
Thursday 5th July 2018, 12:40pm - 1:40pm BST
Showroom Cinema 2Read session report
Many authors and illustrators are acknowledging their characters have a value that can be exploited in areas outside their current existence. In 2016, the brand licensing industry was estimated to be worth $262.9 billion in retail sales. A panel of industry experts representing a true brand licensing lifecycle, from publisher, licensing agent, licensee to, lastly, the highly influential retailer, will discuss the ingredients needed to make a book a brand and how to drive retail sales. Delegates from publishing, producing and brand development will take away an understanding of brand licensing and retail, and how these sectors are vitally important to maximize brand value for your IP.