Apps: Standing out from the Crowd

Wednesday 6th July 2016, 2:10pm - 3:10pm BST

HUBS The Stage

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How does a kids’ app achieve breakthrough in a crowded marketplace. What are the ingredients for success, and what causes some to fall by the wayside?

80 to 90 per cent of all downloaded apps are used once and then eventually deleted by users. Which are the ones that makes kids laugh? What are parents looking for? Which get recommended by children and parents and why? What should you avoid?

This session will explore tricks of the trade for making loved and successful children’s apps and delve into the key areas which can make or break an app’s success; Playfulness, User Experience, Design and Marketing.

We want to help people get it right and have their apps in the 20% that are used again!