Thursday 5th July 2012, 2:00pm - 3:00pm BST
Showroom Cinema 2
From 2nd screen ads in the Superbowl breaks to ‘Million Pound Drop’ and beyond: this panel session will bring you up to date on what’s out there and what’s coming soon in this latest area of media innovation. We’ll also ask how 2nd screen will work in the kids’ space? How can broadcasters and producers deal with issues such as moderation, cost and access? Is 2nd screen a holy grail to get kids back in front of the telly or will it just be a side-show (literally!)?
Leading content producers will give us access to the creative processes and approaches required to develop apps that work in coordination with live TV. The panel session will be followed by a Q&A.