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School Edutainment – In a Class of Its Own?

Thursday 4th July 2013, 11:10 - 12:30

Showroom Cinema 2

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This panel session will look at how edutainment is defining itself as a new category that takes a pre-planned educational goal and structured educational content and delivers it through formats recognised by children as entertainment.

It explores the demand for top-entertainment quality production to meet expectations of children and the high educational standards now demanded by teachers to make the content valuable in the classroom.

The panellists outline briefly how they are meeting these challenges and expanding the opportunities of digital edutainment delivery using the latest technology.

New concepts will be launched and demonstrated during this session that could transform aspects of classroom interactivity and which represent new ways of matching and channelling educational content through the appropriate formats and media.

The case study of Yellow House English demonstrates development of internationally delivered edutainment content that is winning fans from Birmingham to Beijing and award nominations from both the entertainment and education sectors.

The session includes a reality-check view from the classroom and twenty minutes of Q and A with a panel discussion and questions from the floor.

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