Research 1 & 2
Wednesday 3rd July 2019, 5:00pm - 6:00pm BST
Showroom Cinema 1Read session report
Two 30 minute research presentations…
1. What Children’s Content do Facebook, Amazon, Apple, Netflix and YouTube Want?
Examining the kids content strategies used by online video incumbents and encroaching tech-giants to claim a slice of the growing online video sector.
Ampere Analysis present analysis of Video-on-Demand (VoD) platforms’ children’s TV show catalogues and announced up-coming titles. This research examines the children’s TV content available via Facebook, Amazon, Apple, Netflix and Google’s YouTube (the FAANG group). Ampere show how the importance and types of children’s content available from Netflix and Amazon has changed as subscriber acquisition strategies have evolved. They also explore the current children’s catalogues of the emergent VoD platforms Facebook, Apple, and Google. Ampere will provide data and analysis of the announced up-coming slate of TV titles from these operators, including children’s titles, to shed light on the type of shows that the FAANG group are interested in, and what opportunities may exist to work with these key players.
Presented by Fred Black and Natasha Rugg, Ampere Analysis
2. Screenage Kids
Investigating kids’ choices in screen entertainment – and what they mean for providers.
Understanding what drives children’s choices of screen entertainment is essential for predicting how media habits will change in the future. Using interview data, Ofcom findings and insight from major content providers, d.fferentology examine the viewing habits of 5–15 years old across the UK and the implications of what, where and how they are accessing content for commercial and academic organisations.
Presented by Paul Marshall, d.fferentology