Research: TV Presenters – What Children Want

Thursday 5th July 2012, 3:40pm - 4:40pm BST

Showroom Cinema 1

Read session blog

Session Blog

International Central Institute of Children and Young People’s Media (IZI) recently carried out audience research with over 3500 children drawn from Germany, UK, USA, Cuba, Argentina and others.

The research, carried out Feb-June this year, uses both qualitative and quantitative approaches to examine what children considered a meaningful television learning experience; and what their preferences for TV presenters are, referenced against their own self–identified characteristics of ethnicity, gender and physical appearance.

Dr Lynn Whitaker and Dr Alexandra Swann carried out the UK leg of this research (with 400 children aged 7-10) and here Lynn will present the findings relevant to both the international context and the specific UK sample.