Research: TV Presenters – What children Want (rpt)

Friday 6th July 2012, 2:00pm - 3:30pm BST

Showroom Cinema 1

Session Blog

Results of the 2012 IZI international audience research on what children want in a TV presenter in terms of ethnicity, gender, age and other characteristics.

International Central Institute of Children and Young People’s Media (IZI) recently carried out audience research with over 3500 children drawn from Germany, UK, USA, Cuba, Argentina and others.

The research, carried out Feb-June this year, uses both qualitative and quantitative approaches to examine what children considered a meaningful television learning experience; and what their preferences for TV presenters are, referenced against their own self–identified characteristics of ethnicity, gender and physical appearance.

Dr Lynn Whitaker and Dr Alexandra Swann carried out the UK leg of this research (with 400 children aged 7-10) and here Lynn will present the findings relevant to both the international context and the specific UK sample.