Research: Tears, Tantrums And Total Involvement In Purchasing Decisions (rpt)

Friday 6th July 2012, 11:10am - 12:40pm BST

Showroom Cinema 1

Session Blog

The way families make decisions about what to buy and where to spend their time is changing. We all assume that kids are becoming more influential. But is this actually the case and if so what are the areas where their influence is most apparent and how do decision making conversations bounce round the family unit?

We surveyed over 300 families in the UK asking them to explain exactly how decisions are made and this session will uncover the truth behind how and why families decide what films to watch, cars to buy, holidays to go on and many other purchase decisions.