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Research Sessions 6 & 7

Thursday 4th July 2013, 3:30pm - 4:30pm BST

Showroom Cinema 1

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6. The Next 5 Years: Is the Future Bright for Children’s Media?
In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of readiness.
This significant piece of work incorporated input from leading BBC Technologists, Scientists and Media Developers, each with a distinct specialism and responsibility to consider ‘where next?’ and ‘how will we do that?’
With the emphasis on children, BBC R&D dealt with questions about the Web, Smartphones, Tablets, Safety, HTML5, Apps, IPTV, the future of Channels, Parental controls, Dual-Screen experiences, new educational possibilities, Home Hubs and Device-Ecosystems.
This study and the picture of the future it reveals represents a comprehensive and considered best guess at what might happen over the next 5 years.

7. The Next Generation Doesn’t Think The Way We Do
Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes towards how kids are consuming media by speaking directly with them in a group environment.

Some of the key headlines over the years have been:
–      How the social network determines what’s cool and what’s not
–      Facebook is starting to lose is popularity but Twitter is gaining traction
–     The huge influence of connected devices on media consumption and their proliferation in households.

Come and see what the latest findings from the 2013 tracker tell us.

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