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Research Sessions 4 & 5

Thursday 4th July 2013, 2:00pm - 3:00pm BST

Showroom Cinema 1

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4.  Contented Content Consumers? 
This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the survey also looks at media consumption among 3-4 year olds. The paper also draws on analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel. Differences by age and gender are explored and, where possible, the paper highlights trends and changes over time.

The paper covers:
– The continuing importance of TV to children, particularly younger children;
– The role of other media and devices in children’s content consumption;
– Children’s attitudes to and understanding of media.

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5. Taking a Byte of the Teacher’s Apple
Does swiping through maths problems increase learning (or even engagement)?  What about ebooks and literacy? Does the virtual world format mean that kids will learn social lessons? Is the computer dead in the classroom? This session will look at the state of digital learning, especially through more playful approaches (a.k.a. “edutainment”). We will delve into what we know is working (and what we don’t know, but should) about platforms, approaches, and subject areas; and we’ll look at examples of current best practices for mediated edutainment.

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