Research Sessions 4, 5 & 6
Friday 5th July 2013, 2:00pm - 3:30pm BST
Showroom Cinema 1
4. Contented Content Consumers?
This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the survey also looks at media consumption among 3-4 year olds. The paper also draws on analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel. Differences by age and gender are explored and, where possible, the paper highlights trends and changes over time.
The paper covers:
– The continuing importance of TV to children, particularly younger children;
– The role of other media and devices in children’s content consumption;
– Children’s attitudes to and understanding of media.
5. Taking a Byte of the Teacher’s Apple
Does swiping through maths problems increase learning (or even engagement)? What about ebooks and literacy? Does the virtual world format mean that kids will learn social lessons? Is the computer dead in the classroom? This session will look at the state of digital learning, especially through more playful approaches (a.k.a. “edutainment”). We will delve into what we know is working (and what we don’t know, but should) about platforms, approaches, and subject areas; and we’ll look at examples of current best practices for mediated edutainment.
6. The Next 5 Years: Is the Future Bright for Children’s Media?
In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of readiness.
This significant piece of work incorporated input from leading BBC Technologists, Scientists and Media Developers, each with a distinct specialism and responsibility to consider ‘where next?’ and ‘how will we do that?’
With the emphasis on children, BBC R&D dealt with questions about the Web, Smartphones, Tablets, Safety, HTML5, Apps, IPTV, the future of Channels, Parental controls, Dual-Screen experiences, new educational possibilities, Home Hubs and Device-Ecosystems.
This study and the picture of the future it reveals represents a comprehensive and considered best guess at what might happen over the next 5 years.