Event Menu

Research Sessions 1, 2 & 3

Friday 5th July 2013, 11:00am - 12:30pm BST

Showroom Cinema 1

Read session blog

1. Expanding the reach of Heritage Brands Online
From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In this presentation Dubit’s Head of Research, Peter Robinson, will discuss how to pass heritage IPs through these cultural and technological lenses to influence the creation of digital products. Using a combination of qualitative and quantitative research conducted in the UK and US, Dubit’s work will focus on what’s important for children aged 6 to 12 years old and their parents as well as how brands can find the essence of an IP when launching on a new platform.

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2. Is Children’s Reading a Casualty of Modern Life?
SPA Future Thinking and children’s publisher, Egmont UK, present Reading Street, Egmont’s on-going study into children’s reading for pleasure in the context of family life.
Since summer 2012, we’ve been following 12 families across the country, to understand what is really going on in children’s reading, as well as uncovering opportunities to inspire children to read in new ways.
In an increasingly busy world, it’s tempting to want to point the finger at one single thing when we read headlines and statistics that say that reading for pleasure is in decline – whether that’s time-poor parents, target-driven schooling or the rise of screen time. As our Reading Street research unfolds we’ve found that the desire to read has not diminished, but we question whether reading has lost its magic and become simply one more thing to tick off the to-do list.

 3. Kids Now – “The Next Normal”
Nickelodeon shares research findings on kids in the UK from Viacom’s landmark global study “The Next Normal”. The research took place in over 30 countries and uncovers the broad attitudes, behaviours, and aspirations that make those aged 9-15 globally unique today. This significant research project – the largest ever of its type – enables Nickelodeon in “Kids Today” to give an unprecedented view of both the similarities and differences between UK kids and kids globally. The findings shared will include a review of the impact of near ubiquitous access to technology and global events on kids’ lives; and how these factors are fundamentally shaping their outlook. New trends are identified and the implications for kids, tweens and teens of the future are discussed. Finally, the potential implications of these findings for content creators and distributors will be explored.

Event Menu

Research Sessions 1, 2 & 3

Thursday 4th July 2013, 11:00am - 12:30pm BST

Showroom Cinema 1

Read session blog

1. Expanding the reach of Heritage Brands Online
From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In this presentation Dubit’s Head of Research, Peter Robinson, will discuss how to pass heritage IPs through these cultural and technological lenses to influence the creation of digital products. Using a combination of qualitative and quantitative research conducted in the UK and US, Dubit’s work will focus on what’s important for children aged 6 to 12 years old and their parents as well as how brands can find the essence of an IP when launching on a new platform.2. Is Children’s Reading For Pleasure A Casualty of Modern Life?

View this presentation

2. Is Children’s Reading a Casualty of Modern Life?
SPA Future Thinking and children’s publisher, Egmont UK, present Reading Street, Egmont’s on-going study into children’s reading for pleasure in the context of family life.
Since summer 2012, we’ve been following 12 families across the country, to understand what is really going on in children’s reading, as well as uncovering opportunities to inspire children to read in new ways.
In an increasingly busy world, it’s tempting to want to point the finger at one single thing when we read headlines and statistics that say that reading for pleasure is in decline – whether that’s time-poor parents, target-driven schooling or the rise of screen time. As our Reading Street research unfolds we’ve found that the desire to read has not diminished, but we question whether reading has lost its magic and become simply one more thing to tick off the to-do list.

3. Kids Now – “The Next Normal”
Nickelodeon shares research findings on kids in the UK from Viacom’s landmark global study “The Next Normal”. The research took place in over 30 countries and uncovers the broad attitudes, behaviours, and aspirations that make those aged 9-15 globally unique today. This significant research project – the largest ever of its type – enables Nickelodeon in “Kids Today” to give an unprecedented view of both the similarities and differences between UK kids and kids globally. The findings shared will include a review of the impact of near ubiquitous access to technology and global events on kids’ lives; and how these factors are fundamentally shaping their outlook. New trends are identified and the implications for kids, tweens and teens of the future are discussed. Finally, the potential implications of these findings for content creators and distributors will be explored.

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