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Research Session 7

Friday 5th July 2013, 1:00pm - 1:30pm BST

Showroom Cinema 1

7. The Next Generation Doesn’t Think The Way We Do

Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes towards how kids are consuming media by speaking directly with them in a group environment.

Some of the key headlines over the years have been:
–      How the social network determines what’s cool and what’s not
–      Facebook is starting to lose is popularity but Twitter is gaining traction
–     The huge influence of connected devices on media consumption and their proliferation in households.

Come and see what the latest findings from the 2013 tracker tell us.

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