Research Session 7
Friday 5th July 2013, 1:00pm - 1:30pm BST
Showroom Cinema 1
7. The Next Generation Doesn’t Think The Way We Do
Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes towards how kids are consuming media by speaking directly with them in a group environment.
Some of the key headlines over the years have been:
– How the social network determines what’s cool and what’s not
– Facebook is starting to lose is popularity but Twitter is gaining traction
– The huge influence of connected devices on media consumption and their proliferation in households.
Come and see what the latest findings from the 2013 tracker tell us.