Research: Connected Devices and Children’s Media Consumption

Thursday 5th July 2012, 3:40pm - 4:40pm BST

Showroom Cinema 1

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ACB is an industry neutral longitudinal research lab that studies how people use technology in their own homes, through a combination of video capture, screenshots from mobile devices and interviews with the participants. In the latest phase of research, ACB introduced a variety of connected TVs and mobile devices to a broad sample of families, including many children.

The study, which took place in Autumn 2011, recorded behaviour around the main television screen over periods of up to six weeks. Behaviour was analysed through a mixture of ethnography and usage coding, to give a rounded picture of how people interact with technology. From these results it is possible to profile the younger viewers, to gain insights into the way children are adapting as the technology of the living room becomes increasingly connected. Compiled into a paper, to be presented in this session, we have grouped the children into four general categories:

The infants, with their content chosen for them; the young children, competing with older siblings to make the most of the new TV options; the older children, becoming ever more explorative of connected devices; and the gamers, who are more interested in gaming and internet than TV content.