Research: Appyfamilies – Apps for Big and Little Fingers (rpt)
Friday 6th July 2012, 11:10am - 12:40pm BST
Showroom Cinema 1
Do you know what a 4 year-old wants from an app? Do you know what their parents think about the array of apps already out there? If not… come along and hear what we’ve discovered from talking to little kids and their parents.
Sherbert Research and Complete Control in partnership set out to investigate the current world of apps; what parents (Big Fingers) want for their kids (the Little Fingers) and what kids themselves say they want. We’ll look at which current apps have ‘staying power’ and look to the future to uncover what ‘we’ as the industry should be mindful of when developing apps for kids this age.