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Research 8 & 9 (Repeat)

Friday 4th July 2014, 09:30 - 10:30

Showroom Cinema 1

Two 30 minute research presentations… repeated.

8. Growing up Digital
Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years. 
9. Getting on the Soapbox: Dialogue, discussion, decision
The importance of a continuous dialogue with family audiences…

 

8. Growing up Digital
Tracing the ‘growth spurts’ and ‘growing pains’ of children’s digital media use over the last 10 years. 

Presented by Martina Chapman, Ofcom.  

Read blog: Research 8 & 9
View the presentation: Research 8
Read Martina’s full session report

Martina’s full session reportSince 2005, the Ofcom Media Literacy Tracker survey has provided a detailed understanding of media use and attitudes of children aged 5-15, and their parents. Since 2012 it also includes information on 3-4 year-olds. This presentation charts the development of children’s media use and attitudes over the last 10 years and identifies some of the ‘growth spurts’ and ‘growing pains’ encountered by the 15 year-olds of today who would have been 5 years old when this longitudinal study began. Charting the ebb and flow of children’s engagement with different media and content services over the last 10 years, we will consider how platforms, devices and services have evolved – from the dial-up connected family PC, to the mobile, wifi generation – and we look at how these changes correlate with changes in children’s consumption of media, and in particular digital media, in an ever-changing media landscape.

 

9. Getting on the Soapbox: Dialogue, discussion, decision
The importance of a continuous dialogue with family audiences and how building an effective audience research panel (Soapbox) can influence programming, scheduling and marketing. 

Presented by Robin Hilton, ResearchBods and Alison York, Nickelodeon

View the presentation: Research 9

Exploring how Nickelodeon UK utilises the skills of ResearchBods to gain audience feedback and how this feedback is measured and incorporated into activities of the business, the presentation will offer real examples of how Soapbox has influenced decisions of Nickelodeon while ResearchBods will discuss how to build a community of engaged yet objective respondents.  

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