Research 6, 8 & 9 (Repeat)

Friday 3rd July 2015, 2:00pm - 3:30pm BST

Showroom Cinema 1

Three 30 minute research presentations…

6. Has Digital Changed Play? The Role of Play in 2015
8. Umm Hello…We’re Changing. Why Aren’t You?

9. Exploring On-line Identity with Neuroscience

6. Has Digital Changed Play? The Role of Play in 2015
Play has a vital role in child and adolescent development. And yet there is mounting concern about the amount of time children and young people spend on digital devices.

Presented by Dr. Barbie Clarke and Siv Svanaes Family Kids & Youth

This presentation considers what happens to 3-16 year olds physically, mentally and emotionally as a result of their increased use of digital media and explores the role of play in child development and family life in 2015. Two very recent reports produced by FK&Y illustrate this. The Play Report 2015, on behalf of IKEA, interviewed over 16,000 parents and over 13,000 children and young people in 12 countries. The Use of the Internet Survey for education charity Techknowledge for Schools interviewed over 7,000 children and young people in the UK about their use of the internet.

Blog report of Research 6.

8. Umm Hello…We’re Changing. Why Aren’t You?
Welcome to 2015 – the year of change, where kids’ consumption, engagement and interaction with media has shifted. Take a tour of what’s changed and what lies ahead.

Presented by Renuka Gupta and Alan Hathaway, Discovery Research

We have seen the media landscape change dramatically for kids over the last year. As marketers come to grips with these shifts, children have continued to forge ahead to find content, ways of accessing this content and new ways of consuming it. With kids continuing to evolve and change why, how, when and where they consume media, they’ve started to wonder why makers and distributors of media haven’t been as quick to change as they have.

This session is based on insights learnt from this year’s Discovery Qualitative Media Tracker with kids aged 3-16s, including:

  • The impact connected devices have had on the children’s media landscape
  • How kids have started to change the way in which they consume and find content
  • What content kids are currently interacting with, and what content have they moved away from since 2014
  • Which brands do kids think have evolved with them and which brands are stuck back in 2014

Blog report for research 8.

9. Exploring On-line Identity with Neuroscience
What does on-line identity mean to today’s young people? A collaborative investigation with schools, qualitative research and neuroscience experiments.

Presented by Sonia Joao, Oxy Insight, Dr Erman Misirlisoy, Praedico, Naomi Ward, ConnectED

Blog report for Research 9.