Research 5 & 6

Wednesday 3rd July 2019, 3:30pm - 4:30pm BST

Showroom Cinema 1

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Two 30 minute research presentations…

5. Gaming Grannies
Connecting grandparents and grandchildren through digital games.
This session will explore what is required to make a digital game appealing and accessible for grandparents and grandchildren, combining previous research with new evidence focusing on smart toys.

Presented by Amanda Gummer and Anna Taylor, Fundamentally Children


6. Co-viewing, Co-playing, Co-everything. Wishful Thinking or Real Family Behaviour?
Shedding light on the ways co-consumption of content really happens within families.  
With more content available than ever, and with families leading very busy lives (true for both parents and children!), brands and content owners feel the pressure to create shared experiences to facilitate family time together.

They don’t have a lot of time, so they must want to do things together, right? Well… it’s not that simple. There is more to these experiences than meets the eye, and they might be moments of delight or, at times, just unrealistic desires of the industry.

Kids Industries surveyed UK children and parents, observed their play and viewing experiences and will share – for the first time – new data around multigenerational content, toys and experiences.

Presented by Josh Brocklehurst and Maurice Wheeler, Kids Industries