Research 5 & 6 (Repeat)

Thursday 5th July 2018, 11:00am - 12:00pm BST

Showroom Cinema 1

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Two 30 minute research presentations…

5. Finding your Voice

How voice tech is changing the way children watch TV, and what it means for broadcasters and programme makers.

Presented by Anna Campbell, Sparkler

6. Generation Game
Exploring the fragmentation of the video games industry and its impact on young consumers and their families.

The video game market is undergoing a period of renewal and reinvention driven by increasing fragmentation of hardware platforms and a proliferation of services and payment models targeted at youth families and audiences. In addition what it means ‘to game’ has become increasingly nebulous. Added to this milieu is the increased sophistication of young gamers and their expectations which have more than kept pace with the wide range of video game content available on offer. This session explores how content providers can best address young gamers and their families – catering for the former whilst assuaging the latter.

Presented by Daniel Eddy and Sunam Ikhlaq, Trinity McQueen