Research 4 & 5

Thursday 2nd July 2015, 2:00pm - 3:00pm BST

Showroom Cinema 1

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Two 30 minute research presentations…

4. All change? Scooby-Doo, where are you? Still here….!
5. Beyond Pink vs. Blue

4. All change? Scooby-Doo, where are you? Still here….!
Technology is changing but are kid’s content choices today that different to 1969, when ‘Scooby Doo’ was first created?

Presented by Joanne Cliff, Platypus Research and James Davies, CHILDWISE.

‘Scooby Doo’ was ranked as the fifth kid’s greatest TV cartoon of all time by TV Guide in 2013. Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want, in whichever way they want. But, are we seeing the same level of change in the type of content that is loved by children in 2015?

Blog: All change? Scooby-Doo, where are you? Still here!

5. Beyond Pink vs. Blue
Studies with over 6,000 six to twelve year-olds reveal what makes programmes attractive to girls and boys and what should be considered when making gender-spanning content.

Presented by Dr. Maya Götz, International Central Institute for Youth and Educational Television (IZI). 

Blog: Beyond Pink vs Blue