Research 3 & 4
Wednesday 4th July 2018, 2:00pm - 3:00pm BST
Showroom Cinema 1
Two 30 minute research presentations…
3. Beauty and the Beast
An immersion into tween and teen girls’ lives today.
Hear the tensions and pressures around beauty, body image and self-esteem, understand how they want to be represented in media and discover what content and tone of voice appeals to tween and teen girls.
Presented by Chloe Bartlem and Lesley Salem, Razor Research
4. The Kids’ Ecosystem, Under the Microscope
Kids’ ecosystems are becoming increasingly fragmented and complex. What do they look like now, and what are the implications?
The Kids’ ecosystem is becoming increasingly fragmented as it continues to grow at a phenomenal rate, as kids continue to have access to more content and experiences.
With children having access to so much content, driven no doubt by increased access to technology (75% of 4-6 year olds now own a tablet), children are able to focus and immerse themselves with their favourite content and experiences day after day, week after week.
The implications of this are that children can focus solely on their favourite interests meaning that their individual microsystem is becoming increasingly niche and specific to them. The result of this is that some children’s points of view are becoming disconnected from the wider ecosystem.
Presented by Nick Richardson, The Insights People