Reimagined & Recycled

Thursday 4th July 2013, 3:30pm - 4:30pm BST

HUBS The Stage

Read session blog

The re-emergence of the Teenage Mutant Ninja Turtles and Furby over the last year suggest that older brands and properties are back and in a big way but what is at about a property that lends itself to a comeback and what about those properties that have never gone away?  What are the challenges in reviving older brands? Is there something integral to properties with longevity? And does a focus on the old mean that new IP is being overlooked?