Reimagined & Recycled
Thursday 4th July 2013, 3:30pm - 4:30pm BST
HUBS The StageRead session blog
The re-emergence of the Teenage Mutant Ninja Turtles and Furby over the last year suggest that older brands and properties are back and in a big way but what is at about a property that lends itself to a comeback and what about those properties that have never gone away? What are the challenges in reviving older brands? Is there something integral to properties with longevity? And does a focus on the old mean that new IP is being overlooked?
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