Put it Down to Experience

Wednesday 4th July 2018, 5:10pm - 6:00pm BST

Showroom Cinema 2

Read session report

The ‘experience economy’ puts children at the heart of event and includes the reinvention of retail, outdoor play, pop-up events and immersive storytelling. All engage and entertain children in new and exciting ways. But what advantages do these bring for brands? And what opportunities and challenges are there in using real-world activity to enhance the relationship with audiences?