Pushing the Pre-school Envelope
Wednesday 3rd July 2019, 14:00 - 15:00
HUBS The Stage
In the fragmented and very important world of pre-school content, it’s difficult to capture and hold an audience for those producing content and for the platforms it sits on – even with captivating content. Producers and broadcast platforms need to look at the wider context to cut through and make meaningful connections with parents and children.
Our session explores how producers and broadcasters are pushing the boundaries to not only create new and engaging content but make sure that it has an audience. From innovations in the production process, making diversity and representation a key priority, through to topical subject matters, unexpected commercial collaborations and engaging the family across social media.
You’ll get 60 packed minutes of insight and inspiration to move your pre-school property forward. How do you best situate your pre-school show on social? How do you really enrol parent and child? How do you know which platform is best? How good is good enough when it comes to animation quality. And what are the right kind of messages for the merchandise purchaser?
Viacom International Media Networks