Protecting Sally The Seahorse

Friday 6th July 2012, 12:45pm - 1:45pm BST

HUBS The Stage

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This session aims to look realistically at the processes involved in building a character into a successful brand. A legal advisor, a media investment expert and a development consultant discuss different steps to make the most out of your IP from TV tie-ins to licensing deals.

With invaluable insight into brand development strategies and real cases studies of how brands started out. This session also explores how to promote ideas whilst protecting your pitches from potential pirates, and considers deals from the point of view of investors and the costs involved in turning your character into the next big brand.