Presentation 3: TV and Related Media in the Lives of UK Preschoolers

Thursday 17th November 2016, 2:50pm - 3:10pm GMT

Event Space, 6th Floor

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This presentation draws on examples from a recent ethnographic study of UK preschoolers at home which busts several persistent myths about preschool children’s engagement with television and related media. It’s a unique opportunity to glimpse into the everyday lives of eight UK preschoolers (aged 3-4) and their families living in a mix of households in Sheffield as their lives unfold over a twelve-month period.

Contrary to ongoing media debates, the research suggests that preschoolers engage with television and related media at home in ways that are both physical and also social. The way preschoolers engage with TV&RM at home is also impacted by social class differences.

These insights will be brought to life with quantitative data from a survey of 1,200 UK parents and original video footage of children’s engagement with television and related media at home.