Preschool 101 – Insight’s Kidgredients of Success
Thursday 1st July 2010, 11:00am - 12:00pm BST
Showroom Cinema 1Read session blog
For preschoolers, just reaching the doorknob can be an achievement. As could standing up to the monsters under the bed. Or navigating your way down the hall to the bathroom at school. Now imagine taking in a couple of hours of Willy Wonka’s chocolate factory and trying to make sense of those Oompa Loompas and Everlasting Gobstoppers. Unfolding in a lessons-learned format, this presentation from a company that has spent 10 years testing and partnering in the development of some of the world’s most successful preschool franchise will spark a discussion on recurring and inspiring themes on the subject of gaining the attention and trust of preschoolers and their parents. The session will focus on media, with implications for all products and experiences for kids.
This session is repeated on Friday July 2nd at 2pm