Pre-school 101 – Insight’s Kidgredients of Success

Friday 2nd July 2010, 2:00pm - 2:45pm BST

Showroom Cinema 1

For preschoolers, just reaching the doorknob can be an achievement. As could standing up to the monsters under the bed. Or navigating your way down the hall to the bathroom at school. Now imagine taking in a couple of hours of Willy Wonka’s chocolate factory and trying to make sense of those Oompa Loompas and Everlasting Gobstoppers. Unfolding in a lessons-learned format, this presentation from a company that has spent 10 years testing and partnering in the development of some of the world’s most successful preschool franchise will spark a discussion on recurring and inspiring themes on the subject of gaining the attention and trust of preschoolers and their parents. The session will focus on media, with implications for all products and experiences for kids.

This session was first presented on Thursday 1st July at 1100 am

Session report

Session photos on Flickr