The Power of Brand Partnerships
Thursday 12th April 2018, 10:00am - 11:00am BST
Children’s HubRead session blog
Everyone wants to monetise their IP, and brands have huge value. Building brand partnerships leverages brand exposure to mutual benefit. Sometimes it’s about money, but often it’s about the power of partnership to extend the reach of the brand. How do you make your brand appealing for partners? What are the touch points? And how can you think outside the box to generate indirect revenue as well as beneficial exposure.