Play – What’s Next?

Thursday 5th July 2018, 11:00am - 12:00pm BST

HUBS The Stage

As touchscreens and the Internet continue to take time away from traditional toys and games, companies in children’s media industries are changing their strategies to meet the demands of the latest generation of kids. How might play look like in the future? Has the proliferation of multi-platform brands and experiences changed play patterns and behaviour? And how can children’s media companies spot a need, then assess the best way to fulfil it? Our panellists answer these questions and more while discussing play in its many forms from classic LEGO toys to Toca Boca’s suite of digital toys and games – as well as the global and controversial sensation ‘Fortnite’. Join us to explore how play has changed – if at all…