Play Patterns in Digital

Wednesday 5th July 2017, 2:10pm - 3:10pm BST

Showroom Cinema 2

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Child development doesn’t change, but its context does. Where do new digital playthings – and those that combine digital and physical elements – extend or enhance classic play patterns, and what happens when they try to impose new ones? If you have a trusted toy brand and want to make it digital – or a trusted digital brand and want to develop physical products – what is the ‘conversion’ process? What questions do you need to ask, and what are the dos and don’ts for ensuring that what you make is aligned with development, intuitive or easy to use, fun, and makes best use of form and functions?

Dubit will launch the session with research into kids’ favourite brands and why they like them, in the context of how to think through a physical to digital extension (or vice versa). From there, a panel from media and toy companies – including LEGO – will discuss kid-centred design for play.