Thursday 5th July 2012, 14:00 - 15:00
HUBS The StageRead session report
Thanks to Twitter, Facebook, broadcaster blogs and ‘Grown Up’ microsites, parents have more access to broadcasters than ever before. Pre-school channels actively seek a dialogue with their secondary audience. Is this a new digital democracy or a cynical marketing tool?
And if broadcasters are listening have parents got anything to say that will improve pre-school television provision in the UK? Is it harmless fun from mums who want to say how good looking Mr Bloom is or more like dangerous mob rule where a Producer’s work can be destroyed in hours by an unrepresentative panel of scathing critics, writing of course, in 140 characters or less.
Meanwhile what do the marketing moguls want from parents? Away from the walled garden of content for children the parent pound is up for grabs. What data are the mummy bloggers giving away?
Watch with Mother has become dual screen with mother. Psychologist Aric Sigman’s latest claim is that too much screen time leads to a “passive parenting” that is a form of benign neglect. So has Children’s Media got their relationship with parents right or for the sake of the children is it time to go back to the school gates?
A discussion panel with social media observers, key digital executives from channels and mummy bloggers/tweeters and live comments at #parentTCMC
Market Research Society
Actor and Writer
The Walt Disney Company
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