Panel: It’s All About the Rights!

Friday 7th November 2014, 10:30am - 11:15am GMT

Lower Gallery

If you don’t own all the rights, how do you build a 360 brand?

Hear from a leading Publisher, Agent and TV Executive on ‘all rights’ ownership and whether segmenting rights helps or hinders long-term brand development and understand the different opportunities and challenges that television and publishing offer in terms of brand development.