Opening Keynote – Lane Merrifield

Wednesday 4th July 2012, 6:00pm - 7:15pm BST

Crucible Main Stage

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Drawing from the last seven years of experience, Lane Merrifield’s presentation will provide an insight into the lessons learned from the successes, challenges and sometimes failures that accompany the building of a global franchise. Lane will consider how kids’ entertainment companies can keep ‘Ahead of the Game’ and think beyond short-term trends, to build audience and lasting connections.

The Keynote takes place at Sheffield’s world famous Crucible Theatre

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