Wednesday 2nd July 2014, 18:00 - 19:15
Crucible TheatreRead session report
Inflection Points: Are kids the new mobile?
Dylan Collins (@MrDylanCollins), CEO of SuperAwesome, delivers the CMC Opening Keynote 2014
Read the session blog
SuperAwesome is Europe’s number 1 marketing platform, reaching 30 million children a month, and it’s still growing. Dylan is a serial entrepreneur, sits on the board of one of Europe’s busiest animation companies (Brown Bag Films), and is a Partner advising on investment with Hoxton Ventures.
A marketing platform that specifically targets children might make Dylan the Don Draper of kids to some, but his ideas on sustainable business in the rapidly changing kids’ landscape address vital industry concerns. Does the children’s media industry need commercialisation solutions created specifically with children at the very centre of their design?
However, his belief also underpins a larger view, that the entire children’s industry is at a critical inflection point. Dylan believes this new generation of children will have an even larger impact on the world than mobile and tablet has. Already we’re seeing companies like Facebook being disrupted by behaviour driven by kids and teens and reacting by acquiring companies like Whatsapp and Instagram. What’s next?
Can the children’s media industry rise to the challenge of this generational switch? Or will we simply allow events to unfold around us?