OMG£££ – Magnetising and Monetising Apps

Friday 6th July 2012, 2:00pm - 3:30pm BST

Showroom Cinema 3

Session Blog

Paid and free, ads and iAP, Gacha and GREE – the new App Stores sport as many financial models as content categories. But only 4 in 10 apps recoup development costs – above-the-line expenses whittle the percentage to a single digit.

So how do the 1% make money?

This session will look at case studies for magnetising apps: attracting downloads – and for monetising: generating revenue at the point-of-sale, through services, extra content and collectibles.

Session times may change as the schedule develops.