OMG£££ – Magnetising and Monetising Apps
Friday 6th July 2012, 14:00 - 15:30
Showroom Cinema 3
Paid and free, ads and iAP, Gacha and GREE – the new App Stores sport as many financial models as content categories. But only 4 in 10 apps recoup development costs – above-the-line expenses whittle the percentage to a single digit.
So how do the 1% make money?
This session will look at case studies for magnetising apps: attracting downloads – and for monetising: generating revenue at the point-of-sale, through services, extra content and collectibles.
Session times may change as the schedule develops.
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